As President of GroupM Multicultural, Gonzalo plays a key role in all aspects of the multicultural media and marketing efforts initiated by all GroupM agencies: Mediacom, Mindshare, Wavemaker, Essence and m/Six. The goal of the division is to provide clients with a truly relevant and informative point of view of multicultural markets and audiences across the US, resulting in tailored communications strategies based on in-depth knowledge of consumers. Under Gonzalo’s leadership, GroupM Multicultural handles $1B in billings from clients such as Unilever, Target, L'Oréal, General Mills, Universal Pictures, Church & Dwight, IKEA, AARP, Kimberly Clark and US Navy. Prior to GroupM, he spent time at MEC Argentina, launched MEC Bravo in 2006 and was instrumental in combining all agencies under the GroupM Multicultural banner in 2010. In 2014 Gonzalo was awarded Media Maven of the Year, in 2016 he was nominated for the Crain’s Visionary Award and in 2017 he won the Executive Leadership Award.
Articles by Gonzalo All articles by Gonzalo
- Spikes In Content Consumption Are Big Wins For Brands in
MAD on
05/20/2020
Despite this huge uptick in consumption, Spanish-language COVID-19 creative grossly lags behind English-language creative. Brands may be missing a huge opportunity.
- Most Important Skill Set for Agencies During COVID-19 Pandemic: Cultural IQ in
MAD on
04/21/2020
Cultural IQ has never been more important. Here are three marketing trends we see emerging for agencies in a post-COVID-19 reality.
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