Chris leads the Promotion & Loyalty Solutions business at Merkle, bringing more than 20 years in leadership roles with digital marketing companies working with the world’s leading brands. As a digital marketing executive with skills in first party data, customer experience, consumer behavior, promotion activations, and building enduring loyalty marketing programs, Chris was formerly a founding partner of the Mobile Media group at Merkle, as well as General Manager of Archer Mobile Marketing. Chris is a graduate of the University of Arizona Eller College of Management.