George Musi is the executive vice president of marketing sciences for the Citi Publicis OneTeam. The Publicis OneTeam is a dedicated global multi-disciplinary and full-service agency that handles business and brand strategy, audience strategy and communications planning, media, creative, digital (display, social, search, video), programmatic, data strategy, mar/adtech strategy, reporting & analytics, research, modeling, CRM, and more. In this role, Musi helps clients like Citi make optimize marketing decisions across media channels throughout the campaign lifecycle, from the planning stages to execution and refinement - to ensure clients maximize their business outcomes. Leveraging his expertise on the consumer decision journey, he helps marketers drive brand relevance, marketing scale and campaign performance by aligning audiences and experiences to create the best possible customer interactions. Previously, Musi was the executive vice president of data, technology, analytics & insights at Blue 449, a full-service media agency that specializes in integrated marketing and communications strategies. In that role, Musi oversaw product development and operations for data, technology and analytic solutions. During his tenure, Musi was dedicated to translating numbers and statistics into actionable information that can address the unique business objectives of every client. The insights gleaned from data allowed the agency to better understand the dynamics of a changing media landscape, to track the evolution of consumer trends and drivers, and to help the agency anticipate upcoming trends and provide recommendations for strategic action. Prior to Blue 449, Musi has also held executive positions at Mindshare, Illuminas, Kantar Group, VideoMining Corporation, and TheLadders.com. Musi holds a bachelor’s degree from City University of New York – Queens College. He is an active advisory board member at delvv.io and Converseon.