President of the Magazine & Books at Retail Association (MBR), dedicated to advancing the magazine and book categories’ position in the retail marketplace. Prior to joining MBR in 2006, Lynch worked over 35 years in various positions for Wegmans Food Markets, including business group manager, general merchandise. At MBR, he engages in a wide range of industry support and educational activities for the retail community, as well as for publishers and distributors.