Mike Donoghue is the CEO and co-founder of Subtext, a text-based subscription platform that allows journalists, media companies, and other creators to communicate with their subscribers directly via text. Mike is a highly respected entrepreneur and an expert in developing and establishing innovative media and technology companies. In 2015, Mike founded The Alpha Group, an in-house tech and media incubator for Advance Local. Advance Local is a media company that specializes in the creation of informational web and local news sites. Mike was responsible for leading The Alpha Group on its mission to develop, accelerate and release innovative tech and media products to help Advance Local increase business and forge deeper connections with audiences. Subtext represents The Alpha Group’s fourth and latest venture, after the successful development and release of Pigeon, The Tylt and Elsewhere. Under Mike’s leadership, The Tylt has become the web’s largest and fastest-growing social polling and opinion platform, with a monthly reach exceeding 300 million people. Prior to founding The Alpha Group, Mike served as vice president at Advance Digital (now Advance Local). Mike holds a degree in Sociology and Criminal Law from the University of Illinois, Chicago.