Sarah Eaton is a Senior Digital Specialist at Grady Britton, a values-based marketing firm in Portland, Ore.
- Drive Action Through Marketing Data By Giving It Meaning in
MediaDailyNews on
07/20/2020
How often have you created a report that served up shiny, impressive statistics only to see those results not translate into action from decision makers and stakeholders? Raw data, month-over-month
comparisons and even KPI goals won't necessarily earn buy-in from leadership. Consider the bigger story told in the marketing plan.