sheila colclasure

Member since August 2020

Global Chief Digital Responsibility Officer IPG
Twitter: @sheilacolclasur
72223 USA

Thought and practice leader on all things power and value of data, fairness, and trust. Digital responsibility @the intersection of data, technology and Brand success. Being trustworthy is a strategic business value. "Privacy" is a business issue.

Articles by sheila All articles by sheila

Using Data In Service To The People in Marketing Daily on 01/28/2021
Whether or not people are loyal to your brand depends on if you are digitally responsible -- accountable, ethical, safe, and secure.
How Data Helps People And Movements In Times Of Crisis in MediaDailyNews on 09/02/2020
Data should be used to make peoples' lives better, not simply to push messages -- to enhance people's lives, not make them more complicated.

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