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Sarah consults with media executives at the world's largest ad-supported media companies, using data-validated insights to help them drive business success.
Media suppliers can make inroads by lowering barriers to entry with affordable, low-risk offerings that don't require more people to launch and maintain.
As the medium becomes a mainstream buy, it faces mainstream pressures.
As the Neil Young -Spotify controversy illustrates, information integrity is becoming a baseline filter for media-buying.
Advertisers now weigh a media brand's trustworthiness among consumers before committing to it.
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