Sarah BoltonMember since September 2020Contact Sarah
- EVP Business Intelligence Advertiser Perceptions
- LinkedIn: linkedin.com/in/boltonsarah
- 94118 USA
Sarah consults with media executives at the world's largest ad-supported media companies, using data-validated insights to help them drive business success.
Articles by Sarah All articles by Sarah
- Crunch Time for Small Business Advertising: The Long Tail Needs Better Targeting in
Media suppliers can make inroads by lowering barriers to entry with affordable, low-risk offerings that don't require more people to launch and maintain.
- Podcasts Reach An Inflection Point in
As the medium becomes a mainstream buy, it faces mainstream pressures.
- Media Need Brand Suitability Standards in
As the Neil Young -Spotify controversy illustrates, information integrity is becoming a baseline filter for media-buying.
- Media Execs: Do Advertisers Trust You? It Matters Now More Than Ever in
Publishers Daily on
Advertisers now weigh a media brand's trustworthiness among consumers before committing to it.
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