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Thomas Wachtel is a Content Marketing Specialist at Element Three, a marketing consultancy based in Indianapolis. Learn more at https://elementthree.com
Whether it's a larger-than-life commercial character or a mascot, personification can entertain, but it's most valuable in helping consumers relate to a brand.
In marketing, being optimistic is essential --- but something is almost guaranteed to go wrong with nearly every campaign.
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.