After a decade of experience in marketing, Spencer Hadelman founded Advantage Marketing in 2015 and has since been leading his team with outside-of-the-box thinking to strategize and implement marketing tactics for some of the most notable higher education institutes, e-commerce and retail businesses, and golf resorts across the country. Spencer and his team have increased awareness and revenue for University of California Berkeley, University of California Santa Barbara, The University of North Carolina, Sand Valley Golf Resort, Bandon Dunes Golf Resort, Sanrio, Mugsy Jeans, and Stance to name a few. Spencer studies the ins and outs of his client’s target audience and uses this knowledge to successfully strategize both traditional and digital media plans with budgets both big and small. He has spoken at multiple education institutes and conferences across the country, educating leadership teams on the best tactics for widespread - yet targeted – awareness, and creating new client acquisition. A graduate of University of Wisconsin Madison, Spencer began his marketing career as the Director of Business Development at Marketing Partnerships International prior to founding Advantage Marketing. Outside of the office Spencer can be found on the golf course, traveling the country for his clients, and volunteering his time on the Young Professional Board at Canine Therapy Corps, the Red Shoe Society at Ronald McDonald House Charities, and at Boys and Girls Clubs of Chicago.