David Edelman

Member since September 2011Contact David

What's Your AI Strategy For Scaling Segment-Of-One Marketing? in Marketing Daily on 01/26/2021
Now we can use AI to optimize personalization of the content of an interaction.
You Can't Be 'Customer-Centric' If You Can't See Consumers' Journeys in Marketing Daily on 01/05/2021
It's shocking how few companies have the analytics tools and leadership to fix the "detours" in customer journeys.
A Video Just For You -- And Your Customers in Marketing Daily on 12/15/2020
Let's rethink experiences where personalized information is key, and video can drive much deeper engagement.
Media 'Planning'? Really? in Marketing Daily on 12/01/2020
Media campaigns can no longer be managed sequentially. But they absolutely do need to be managed -- every day, relentlessly, across dozens of channels.
Segment-Of-One: Is Complexity Out Of Control? in Marketing Daily on 11/19/2020
If there's a common thread in technology, it's the march toward a segment-of-one world: serving everyone on their own personalized terms.

Segment-Of-One: Is Complexity Out Of Control? by Dave Edelman (Marketing Daily on 11/19/2020)
John, thanks for the feedback. Not surprised. I do think though, that the power of AI will be to make it so much easier to find what those variables really are, and then be able to use those for things like creative design, media optimization, and other key decisions.  You'll see some examples in my follow-up articles.

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