As a Senior Research Analyst on the Strategy team, James dives below the surface to find insights that are both highly informative and actionable. Prior to his current role, he spent three years at Turner on the research programming team analyzing ratings, building estimates, and contributing towards network strategy. Before his time in media, James advised on international business tax. Today, his focus is to stay ahead of the curve in all things media.
Articles by James All articles by James
- Delta Variant Drove Consumer Behavior Less Than First COVID Waves in
Marketing Insider on
10/28/2021
If you've been curious about whether to hold back ad spend due to the most recent surge, you likely shouldn't.
- Help Plan Your Campaigns With Economic Insight in
Marketing Insider on
09/28/2021
Broad strokes indicators like consumer sentiment and inflation can be useful in trying to plan your ad spend.
- Considering The Subscription-Box Model? Here's Help in
Marketing Insider on
09/02/2021
The subscription-box model thrived during the pandemic, but has been embraced more by certain verticals/products and certain types of consumers.
- Effective Ecommerce Requires Thoughtful Investment in
Marketing Insider on
07/19/2021
Free delivery/returns isn't always easy to achieve -- though cited as top reason for buying online by 60% of respondents in GlobalWebIndex study.
- Inflationary Disconnect Between Fed And Consumers in
Marketing Insider on
06/17/2021
Though inflation rate of 5% is significant and should be closely monitored, it should also be less worrisome than other inflationary periods.
- Gen Z May Be Challenge For Video Streaming Services in
Marketing Insider on
05/20/2021
An affinity for video games will likely stay with Gen Z consumers as they age and challenge the dominance of TV/OTT as the primary form of entertainment.
- Linear TV Means Antiquated Media Planning in
Marketing Insider on
04/20/2021
As advertisers begin to move larger amounts of budget from linear into OTT, they need a way to reconcile spot value between these two systems.
- For Now, Expect Consumers To Save Stimulus Checks, Tax Refunds in
Marketing Insider on
03/18/2021
Americans likely will feel more certain about the future, but it may not be enough to shift consumer confidence.
- Seniors Drive Ecommerce Growth As New Digital Habits Settle in
Marketing Insider on
12/21/2020
COVID-19 may have forced many older consumers to start new habits like online grocery shopping.
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