Jeff Rosenblum is the Founding Partner and Chief Strategy Officer of Questus. He is also a documentary filmmaker, author, public speaker, and noted disruptor in the world of marketing and advertising. Since Jeff launched Questus in 1998, Questus has worked with some of the world’s most influential brands – including American Express, Apple, Capital One, Disney, General Mills, Ford, ESPN, the New York Times, The NFL, Samsung, Starbucks, Suzuki, Universal, Verizon, and Wyndham. Jeff wrote and directed a documentary about the advertising revolution called The Naked Brand. It was praised for its inspiring message that corporations can improve the world, one small step at a time. His first book, Friction explained how passion brand are built in the age of disruption, and quickly became Amazon’s #1 selling business book. Despite barely graduating college, he has given speeches at some of the top universities in the world, including Yale, Cornell, Columbia and London Business School. His appearances at industry conferences have included ad:tech, TEDx, Hubspot, Inbound, Digiday, DMA and iMedia. His media appearances include Bloomberg TV, Newsweek, The New York Times, Glossy, Blaze TV, Cheddar, Ivy, Washington Post, Fox Business, and more.