Amy has spent 20+ years driving results for major organizations. Most recently her talents have been brought to the data and technology world in her current role as the Performance Creative Business Lead at Merkle, a top performance media agency within the Dentsu-Aegis network. Applying data and analytical performance metrics to creative, Amy is often considered a bit of a “nerd” within the creative community. She has strategic approach to bringing personal 1:1 marketing to life through distinct creative experiences fueled by data-driven insights. Amy has strong hands-on Retail, Health and TM&E experience, but her work spans across verticals including Financial Services, Automotive, Nonprofit and Insurance. As a business leader, Amy excels at driving innovation, transformation and inspiration. Key passion areas for Amy, include her participations in the Diversity and Inclusion Group within Merkle as an Executive Sponsor, Women in Leadership Sponsor and Female Foundry Mentor (https://www.thefemalefoundry.com/en/us/) When Amy isn’t working, Pilates, distance-running and travel (pre-Covid) occupy her spare time. This, plus long walks with her Great Dane and renovating an 1890s warehouse building are life pleasures.