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Sean MacPhedran

Member since February 2021

Director, Digital Strategy at Schiefer Chopshop (SCS) with 15 years global experience delivering better business outcomes via bold ideas, compelling experiences, and products people love.

Articles by Sean All articles by Sean

  • Key Trends From Ecom To Ice Cream In The Era Of Extreme Innovation in MAD on 02/08/2021

    Adapting to consumer demand and competing in the increasingly digital-first economy requires extreme innovation. Internet usage has radically increased during the pandemic, and this shift is paving the way for deeper investments and driving heightened consumer expectations.

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