I'm the Chief Operating Officer of Talon North America, a leading independent OOH specialist & technology services company. I lead Talon's technology advancements, oversee the operations, and manage deal and partnership integrations for the region.
- 3 Out-of-Home Myths to Overcome for the Rebound in
MAD on
02/17/2021
There's a preconceived notion that out-of-home (OOH) media, while proven as a brand-building channel, has little role to play at the business end of the marketing effectiveness spectrum and that OOH
lacks the ability to deeply engage audiences just as much as it lacks data to close the loop between exposure to ads and outcomes.