Brenda Martinez is a culture whisperer who brings her observational superpowers to her work as a Junior Creative Strategist at creative agency the projects*. Having a background in anthropology and archeology has given Brenda a unique perspective on the cultural dig. She’s driven by the constant search for the why and the how to unearth compelling insights that speak to the human elements of culture. When Brenda’s not helping clients navigate through the changing tides of up-to-the-minute culture strategy, you can find her rolling through TikTok, Instagram, Twitter, and Tumblr to mine for what’s next in the cultural conversations. She’s constantly scanning Dazed, i-D, The Verge, and Sapiens to discover new takes on culture, and dropping in on Clubhouse rooms put on by Burnt Chicken and Culture Club.