Yair started his career in 1998 while residing in NYC, working in the digital imaging sector, later on co-founding Sumo Graphics, a digital printing solutions company and was responsible of Business Development and Sales to nationwide enterprises, such as: Ralph Lauren, The limited Brand, Tishman Speyer and many more. In 2010, Yair returned to Israel and started his career in the Ad-Tech industry as a Sale's Manager in Moblin, which later in 2017 merge with Zoomd becoming VP of media, handling the close relationship and business development with all of Zoomd global advertisers.