Kim Lawton

Member since April 2021Contact Kim

Kim Lawton is the founder and CEO of Enthuse Marketing Group, a woman-owned small business based in New York City.

Find The Right Field To Play In Field Marketing in Marketing Insider on 05/17/2023
Guerilla marketing, product demonstrations, sampling programs, and brand participation in conferences and trade shows are all examples of this strategy.
Leveraging The Power Of Women's Narratives To Reach More Women in Marketing Insider on 03/10/2023
If you're planning such a campaign, you'll need to follow a few important steps. For one: Understand your audience and promote inclusivity.
Waiting For FDA Guidelines On CBD Marketing? What You Can Do Now in Marketing Insider on 04/06/2022
In a highly saturated market, building trust and credibility is critical to driving sales. Here are three tips to make that process easier.
Consumer Mindsets Matter: Understanding The Why Behind The Buy in Marketing Insider on 07/23/2021
Brands can't inspire long-term loyalty if they don't know their audience members' interests and motivations.
Consumer Mindsets Matter: Understanding The Why Behind The Buy in Marketing Insider on 04/26/2021
Brands can't inspire long-term loyalty if they don't know their audience members' interests and motivations.

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