Susan Mcclellan
Member since November 2005Contact Susan- Senior Director, National Broadcast Empower
- Twitter: Susan McClellan
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- Cincinnati Ohio
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- How Will This Year's Upfront Be Different? in
MAD on
05/10/2021
The Upfront will become a video upfront. Some publishers will bundle linear and digital video for a combined video guarantee, while others will forgo traditional demo guarantees and the marketplace will expand to OTT publishers.
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