Nic Allum
Member since May 2021- 2021: The Year Of Context Switching in
Marketing Insider on
12/01/2021
Context switching is a human workforce term used often by technologists to describe the process of constant stop/start across multiple projects.
- Rebuilding The Awards Show in
Television News Daily on
10/23/2021
The awards show traditionally has been about exclusivity and glamour. How utterly irrelevant that all seems now, and what a mess it's created.
- Lift Your Game With Esports Marketing in
Marketing Insider on
09/30/2021
When you're in-game, you are totally immersed. And that's where the opportunity lies for brands, because most gamers block ads and delete cookies.
- Time For The Retroweb Reboot? in
Marketing Insider on
09/15/2021
I've been thinking about a couple of sites that felt homegrown, hopeful, free-form and experimental, and how they could be rebooted for the 2020s.
- Lift Your Game With Esports Marketing in
Marketing Insider on
08/16/2021
When you're in-game, you are totally immersed. And that's where the opportunity lies for brands, because most gamers block ads and delete cookies.
- A Call For Intergenerational Marketing in
Marketing Insider on
07/27/2021
Surely this is a tipping point where we get to explore the connections, not the gaps, in our culture and shared passions.
- A Guide To Defying Rainbow-Washing in
Marketing Insider on
05/17/2021
Are brands ready to enact evergreen LGTBQ+ strategies and meaningfully connect with a community wielding an estimated global spending power of $3.7 trillion?