Craig Lennie is the Head of Creative at Rebel & Co., a next-gen research & strategy firm that delivers profitable, sustainable growth for the world’s most ambitious companies. Partnering with companies such as Morgan Stanley, Tecovas, iDonate and Proof Analytics—Rebel & Co helps brands solve complex, mission-critical business questions that help them identify who their customers are, where to find them, what they need, and how best to deliver it. With more than 15 years of experience at branding, digital and experiential studios, Craig brings an insight-driven approach to the creative process that results in smart, unexpected solutions in any medium. Helping brands like New Balance, USAA, Razor Worldwide, AT&T, and Subaru find innovative ways to create meaningful connections with their customers.