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Ben Kunz is executive vice president at Mediassociates, a media planning, buying and analytics agency.
The following Q&A includes real answers -- and at least one punchline -- from the AI chatbot on how ad pros should arm themselves for an automated future.
Let's call branding what it really is: future response. This new name will bring clarity and unity to the debates over what branding does.
Gen Z-ers are highly diverse. Try to capture such diversity in a few personas at your peril.
The biggest marketing memes create behaviors that coalesce into tribes by giving a defined group of people something they'll feel compelled to advance.
Offers aren't just discounts. They are framing devices to give us perception of benefit in a transaction. Done well, they boost conversions at zero cost.
Let's pause and consider something radical. What if it's OK to track consumers individually and personalize advertising?
Think of this merger as a new model, precision branding, that closes the age-old, counterproductive divide in marketing planning.
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.