Ben Kunz

Articles by Ben All articles by Ben

• Question: Why Did The Ad Agency Exec Interview ChatGPT? in MediaDailyNews on 01/26/2023
  

  The following Q&A includes real answers -- and at least one punchline -- from the AI chatbot on how ad pros should arm themselves for an automated future.

• Branding Needs A Rebrand in Marketing Insider on 10/19/2022
  

  Let's call branding what it really is: future response. This new name will bring clarity and unity to the debates over what branding does.

• Gen Z To Marketers: Ditch The Persona in Marketing Insider on 10/07/2022
  

  Gen Z-ers are highly diverse. Try to capture such diversity in a few personas at your peril.

• Gen Z To Marketers: Ditch The Persona in Marketing Insider on 08/23/2022
  

  Gen Z-ers are highly diverse. Try to capture such diversity in a few personas at your peril.

• The Real Keys To Brand Memes in Marketing Insider on 03/03/2022
  

  The biggest marketing memes create behaviors that coalesce into tribes by giving a defined group of people something they'll feel compelled to advance.

• Marketing Needs To Make An Offer in Marketing Insider on 12/16/2021
  

  Offers aren't just discounts. They are framing devices to give us perception of benefit in a transaction. Done well, they boost conversions at zero cost.

• Marketers, Stop Apologizing: It's OK To Use Data in Marketing Insider on 09/17/2021
  

  Let's pause and consider something radical. What if it's OK to track consumers individually and personalize advertising?

• It's Time to Unite Brand And Response Advertising in Marketing Insider on 06/04/2021
  

  Think of this merger as a new model, precision branding, that closes the age-old, counterproductive divide in marketing planning.

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