Margaux Logan
Member since June 2021Contact Margaux- VP, Head of Online Marketplaces, Americas Publicis Commerce
- Twitter: Margaux Logan
- 375 Hudson St
- NY New York
- 10014 USA
As VP, Head of Online Marketplaces in the Americas region, I serve as the marketplace expert for the Publicis Commerce Practice. My role is to provide insight and expertise for all Publicis agencies as they help their clients navigate the world of commerce marketplaces such as Amazon, eBay, Walmart, and others. With a career concentrated in consumer-focused marketing, understanding people and their motivations has driven me since day one. I have extensive client-side experience in B2C direct marketing, product development and communications (ex-Unilever) as well as analytics and insights knowledge on the publisher side (ex- Amazon).
- Deal Days: Anticipating the Retail Rush in
MAD on
10/09/2023
After a successful summer of deals and events, big retailers are back in a big way to juice the shopping cycle. Keep an eye on the following in the coming week: content optimization, promotional
stacking, emerging CRM strategies, and search strategies for high-traffic holiday categories.
- Are You Ready? Prime Day Is Just Around The Corner in
MAD on
06/11/2021
This Prime Day will likely straddle the before and after COVID-19 worlds that we are still navigating. And like last year there are likely to be two Prime Day installments.