Sean CottonMember since August 2021Contact Sean
Sean Cotton is the president and co-founder of Coegi, an all-in-one premium marketing partner for media professionals seeking a streamlined way to leverage programmatic and social solutions. Coegi enables marketers to become digital heroes among co-workers and clients by empowering them with best-in-class strategies, technologies, and expertise through simplified partnerships. Sean is a veteran digital marketing practitioner, industry thought leader, and 2017 winner of iMedia’s Industry Luminary award. He is also an adjunct professor at the University of Missouri, where he teaches interactive and programmatic techniques to the next generation of marketers.
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- Rebalancing Big Data and Creativity in Digital Marketing in
Data marketing began as a way to fuel creative campaigns and make business objectives measurable, and big data marketing brought insight into every stage of the funnel. But some industry experts now believe that leaning so heavily on data for solutions has actually stripped marketers of their ability to be creative.