Crystal Malachias is Global Growth & Development Director at talent + influencer agency ITB Worldwide, where she is a conduit between brands and talent, growing new business by advising and helping advertisers to harness the power of talent, influence and culture through creatively led campaigns. With 17 years of global commercial experience within digital and publishing, Crystal has extensive knowledge of content and brand partnerships across the UK, Australia and North American markets. Starting her publishing career through roles at HELLO! Magazine, Hearst (Company and Harper's Bazaar) and Bauer, Crystal moved into digital publishing at Say Media - the early mavens of influencer marketing - working in both London and New York. It was at Say Media where Crystal’s real passion and interest for working on campaigns using creators and influencers grew. This continued at Refinery29 before another brief spell at Hearst until she joined ITB Worldwide in 2019.