Mark Penn

Member since March 2021Contact Mark

Will This House Live In The Metaverse? Yes, If You Can Get Young Consumers On Board in MAD on 06/27/2022
There's much for marketers to dig in on as they drum up consumer excitement about the metaverse, map its contours, and start innovating their technologies, products, and services.
Coinbase's QR Code Ad In The Super Bowl Was Just A Taste Of The Tool's Value in MAD on 02/17/2022
QR codes are the fundamental connective tissue to seamless digital marketing, the "missing link" in common-sense digital transformation.
The Key to Smart Digital Transformation in 2022? Mastering Your Digital Layer in MAD on 01/05/2022
You don't need to engineer the next iPhone. Put simply, the trick to building a successful digital layer is strategically adapting a physical process into a digital one to add convenience and value to the user journey.
Setting Budgets For 2022: Is Your Brand A Diaper -- Or Coke? in MAD on 10/25/2021
Assessing audience scope is critical before you launch into that Super Bowl spot or spend big on a finely-targeted Facebook campaign.

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