Mark PennMember since March 2021Contact Mark
- CEO MDC
- 20007 USA
Articles by Mark All articles by Mark
- The Key to Smart Digital Transformation in 2022? Mastering Your Digital Layer in
You don't need to engineer the next iPhone. Put simply, the trick to building a successful digital layer is strategically adapting a physical process into a digital one to add convenience and value to the user journey.
- Setting Budgets For 2022: Is Your Brand A Diaper -- Or Coke? in
Assessing audience scope is critical before you launch into that Super Bowl spot or spend big on a finely-targeted Facebook campaign.