Articles by Mark All articles by Mark
- Will This House Live In The Metaverse? Yes, If You Can Get Young Consumers On Board in
MAD on
06/27/2022
There's much for marketers to dig in on as they drum up consumer excitement about the metaverse, map its contours, and start innovating their technologies, products, and services.
- Coinbase's QR Code Ad In The Super Bowl Was Just A Taste Of The Tool's Value in
MAD on
02/17/2022
QR codes are the fundamental connective tissue to seamless digital marketing, the "missing link" in common-sense digital transformation.
- The Key to Smart Digital Transformation in 2022? Mastering Your Digital Layer in
MAD on
01/05/2022
You don't need to engineer the next iPhone. Put simply, the trick to building a successful digital layer is strategically adapting a physical process into a digital one to add convenience and value to the user journey.
- Setting Budgets For 2022: Is Your Brand A Diaper -- Or Coke? in
MAD on
10/25/2021
Assessing audience scope is critical before you launch into that Super Bowl spot or spend big on a finely-targeted Facebook campaign.
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