- Testing: What Do You Really Learn?
Email Insider, editor , David Baker - Monday, February 11, 2008
In the world of email marketing and marketing in general, everyone lov ...
- Four Different Ways Of Looking At Engagement
Email Insider, editor , David Baker - Monday, February 4, 2008
What does engagement really mean to an interactive marketer? This is t ...
- Giving The Gift
Email Insider, editor , David Baker - Monday, January 21, 2008
When was the last time you gave to a charitable organization? N ...
- How Long Is A Customer Lifecycle?
Email Insider, editor , David Baker - Monday, January 14, 2008
If you are a legacy brand that has evolved in the 20 ...
- What Really Makes An Email Program Click
Email Insider, editor , David Baker - Monday, January 7, 2008
Happy New Year to all! Since this is my first column ...
- Email Focus: As You Like It
OMMA Magazine, editor , David Baker - Wednesday, May 21, 2008
Some in the industry argue email is recession-proof. And while no chann ...