- ABC Top Brand Among Brand Makers: Advertisers, Agencies Impressed
MediaDailyNews, David Goetzl - Thursday, January 12, 2006
ABC has the most attractive brand image on Madison Avenue among broadca ...
- 'Nightly News' Widens Lead Over New 'World News Tonight'
MediaDailyNews, David Goetzl - Thursday, January 12, 2006
ABC's refashioned "World News Tonight" hasn't gained any traction in its ratin ...
- Lifetime Ad-vocates In Dish Dispute
MediaDailyNews, David Goetzl - Thursday, January 12, 2006
Blacked out in up to 12 million homes because of an impas ...
- Local TV Stations Expand Sites, Leverage Content
MediaDailyNews, David Goetzl - Wednesday, January 11, 2006
Until recently, Web sites for local TV stations served mostly as ...
- Local TV Sites' Ad Revenue To Grow 45%
Online Media Daily, David Goetzl - Wednesday, January 11, 2006
Ad revenue at Web sites for local television stations will reach $4 ...
- McHale Opts Out, Latest To Leave Publicis Media Unit
MediaDailyNews, David Goetzl - Tuesday, January 10, 2006
Mike McHale, one of the masterminds behind the buzz-heavy BMW Films med ...
- Tostitos Dips Into College Bowl, Comes Up Champion
MediaDailyNews, David Goetzl - Tuesday, January 10, 2006
Frito-Lay's Tostitos, which garners loads of publicity as the title sponsor ...
- Research Guru Betsy Frank Leaves Viacom
MediaDailyNews, David Goetzl - Tuesday, January 10, 2006
Research guru Betsy Frank is leaving Viacom after eight years. Frank, w ...
- NBC Unveils Promovie: Part Promo, Part Movie, Will Tout Olympics
MediaDailyNews, David Goetzl - Monday, January 9, 2006
To plug its coverage of the upcoming Winter Olympics, NBC is embeddi ...
- Politics As Usual: Local TV Ad Spending Shows Weak Comps
MediaDailyNews, David Goetzl - Monday, January 9, 2006
In a year without federal elections or the Olympics, local broadcast ...
- Desperation Play: Bravo Launches "Real Housewives"
MediaDailyNews, David Goetzl - Friday, January 6, 2006
Cable network Bravo is looking to capitalize on two of television's bigge ...
- Big Winner In ABC's Rose Bowl Coverage Could Be Fox
MediaDailyNews, David Goetzl - Friday, January 6, 2006
Fox executives were jubilant Thursday about ABC's big score. ABC's ratings f ...
- Koppel Discovers New Role
MediaDailyNews, David Goetzl - Thursday, January 5, 2006
In a bid to rev up its journalistic bona fides, the Discove ...
- MTV Shakeup: Scannell Gets Nicked; Herzog Grabs More TV Land
MediaDailyNews, David Goetzl - Thursday, January 5, 2006
MTV Networks, the primary growth engine for the new Viacom, has undergo ...
- DVR Data Proves 'Supernatural,' Boosts Ratings For Some Shows
MediaDailyNews, David Goetzl - Wednesday, January 4, 2006
Nielsen's new DVR-included audience ratings data doesn't give buyers and sellers mu ...