- Thrown, Cable Gets Back In Commercial Ratings Loop, Readies Its Own Plan
MediaDailyNews, David Goetzl, Joe Mandese - Monday, July 17, 2006
Caught off guard by the broadcast networks' shocking announcement that they h ...
- Cable Upfront Ad Market Shows No Life
MediaDailyNews, Wayne Friedman, David Goetzl - Monday, July 17, 2006
The $6.2 billion upfront advertising cable market has slowed to a glaci ...
- 'Grey's Anatomy' Trails Competition In New Time Slot
MediaDailyNews, David Goetzl - Monday, July 17, 2006
After two weeks on its new night, ABC's big-time hit "Grey's Anatom ...
- Nissan Backs NBC Online Series "StarTomorrow"
MediaDailyNews, David Goetzl - Friday, July 14, 2006
Nissan has signed on as the title sponsor of NBC's ambitious online-on ...
- Discovery Limits Sponsors on Koppel's New Series
MediaDailyNews, David Goetzl - Friday, July 14, 2006
As advertisers press for environments that allow them to emerge from t ...
- Nissan To Sponsor NBC.com's 'StarTomorrow'
Online Media Daily, David Goetzl - Friday, July 14, 2006
Nissan has signed on as the title sponsor of NBC's ambitious online-on ...
- Publicis Backs Nielsen's Outdoor Ratings, Deal Comes On Cusp Of TAB Plan
MediaDailyNews, David Goetzl - Thursday, July 13, 2006
In an important vote of confidence from Madison Avenue, Publicis Groupe Med ...
- WB, Or Not To Be: CW Kicks Off Flagship Re-Branding Effort
MediaDailyNews, David Goetzl - Wednesday, July 12, 2006
It's still The WB11 on the air, but not outside in t ...
- Brandtique: TiVo
MediaDailyNews, David Goetzl - Tuesday, July 11, 2006
Time was TiVo was the bogeyman among the broadcast networks - t ...
- CMOs Turn Upbeat, Especially For Online, Definitely Not TV
MediaDailyNews, David Goetzl - Tuesday, July 11, 2006
Despite recent downward projections in ad spending growth for this year, ...
- NBC Taps Victoria's Secret Exec To Lead iVillage
Online Media Daily, David Goetzl, Shankar Gupta - Tuesday, July 11, 2006
As NBC Universal seeks to integrate female-oriented Web acquisition iVillage into i ...
- Ads For MLB's All-Star Game Sold Out, Fox Says--And Prices Are Up
MediaDailyNews, David Goetzl - Friday, July 7, 2006
Despite a lingering steroids scandal shadowing Major League Baseball, advertisers don't appe ...
- ABC Looks Beyond Upfront To DVR, Commercial Ratings Issues
MediaDailyNews, Wayne Friedman, David Goetzl - Thursday, July 6, 2006
ABC has held discussions on the use of technology that would disab ...
- ABC Wraps Up Ad Sales, Broadcast Upfront Total Reaches $9 Billion
MediaDailyNews, Wayne Friedman, David Goetzl - Thursday, July 6, 2006
ABC has concluded its prime-time upfront sales activity to the tune ...
- Brandtique: 'Treasure Hunters,' Ask.com, Genworth
MediaDailyNews, David Goetzl - Wednesday, July 5, 2006
There's one main reason why Ask.com's brand integration on a new N ...
- Syndication Plays Catch-Up, Follows Nets' Weak Upfront Lead
MediaDailyNews, David Goetzl - Wednesday, July 5, 2006
If broadcasters faced an uphill battle in the upfront, leading syndicators lo ...
- 'The Closer' To Remain Open
MediaDailyNews, David Goetzl - Monday, July 3, 2006
"The Closer" will remain open. Only three episodes into its second seaso ...