- TiVo, TRA To Measure Purchases Based On Ad Exposure
MediaDailyNews, Wayne Friedman, David Goetzl - Wednesday, June 25, 2008
TiVo said Tuesday it has reached an agreement with a marketing resear ...
- Site Unseen: 'Low-Interest Advertisers' Must Master Web Sales
MediaDailyNews, David Goetzl - Wednesday, June 25, 2008
The head of Mediaedge:cia's North American operations said Tuesday that packaged-goods a ...
- Level Playing Field: Internet No Threat To TV, Newspapers
MediaDailyNews, David Goetzl - Wednesday, June 25, 2008
A top researcher in the digital future space offered an intriguing theo ...
- PIC Media To Split With Interpublic
MediaDailyNews, Wayne Friedman, David Goetzl - Tuesday, June 24, 2008
PIC Media Group, a firm that specializes in buying 10-second spots f ...
- IMG Reaches Fox Distribution Deal
MediaDailyNews, David Goetzl - Tuesday, June 24, 2008
IMG, the traditional athlete representation agency that is moving even more aggressive ...
- 'Shear' Ads: Nexxus Gets All Spots
MediaDailyNews, David Goetzl - Tuesday, June 24, 2008
Bravo, which has integrated multiple sponsors in recent seasons in its bat ...
- IPG, Omnicom Agreement Clears Path For Cohen To Begin OMD Role
MediaDailyNews, David Goetzl - Monday, June 23, 2008
Any legal issues that could have prevented the new head of OMD ...
- Invision Launches Web Capacities To Simplify Cross-Platform Ads
MediaDailyNews, David Goetzl - Monday, June 23, 2008
Invision, the 15-year-old provider of software helping TV programmers manage and proce ...
- Change They Want: University Net Creates Socially Conscious Shows
MediaDailyNews, David Goetzl - Monday, June 23, 2008
The University Network (TUN), which has a presence on more than 2 ...
- ABC Files Brief To Oppose Indecency Ruling For 'NYPD Blue'
MediaDailyNews, David Goetzl - Monday, June 23, 2008
ABC late Friday said it filed a brief in federal court ...
- P&G Confident Its Product Line Recession-Proof
MediaDailyNews, David Goetzl - Friday, June 20, 2008
A top executive at the country's largest advertiser offered a somewhat mix ...
- MTV, Sears Team For 'Mall,' Leverage Franchise To Hilt
MediaDailyNews, David Goetzl - Friday, June 20, 2008
Sears is linking with MTV on a multitiered brand integration with ...
- NBC Signs To Carry Notre Dame--Despite Losing Streak
MediaDailyNews, David Goetzl - Friday, June 20, 2008
At a school where fans complain about going 9-3, Notre Dame finish ...
- Nielsen To Debut Out-Of-Home Viewing Data
MediaDailyNews, David Goetzl - Thursday, June 19, 2008
Nielsen's long-awaited service to track out-of-home viewing will begin yielding data lat ...
- Brandtique: 'American Gladiators,' Universal's 'Incredible Hulk'
MediaDailyNews, David Goetzl - Thursday, June 19, 2008
As the recent upfront has shown, marketers still love traditional spots. ...
- Oprah's OWN Names President: Robin Schwartz
MediaDailyNews, David Goetzl - Thursday, June 19, 2008
An executive with experience in production at a Hollywood studio and N ...
- MSLO Names Reece VP, Broadcast Sales
MediaDailyNews, David Goetzl - Thursday, June 19, 2008
Martha Stewart Living has tapped a former Yahoo executive for a k ...
- Disney Cross-Pollinates: Films To Air Online
MediaDailyNews, David Goetzl - Wednesday, June 18, 2008
A curious paradox: Even as Time Warner Cable chief Glenn Britt ...
- TiVo: Viewers Decide, Movie Ads Hold Their Attention
MediaDailyNews, David Goetzl - Tuesday, June 17, 2008
Data released Monday from TiVo, which has a service that tracks second-by-seco ...
- truTV Inks Deals For 'Black Gold'
MediaDailyNews, David Goetzl - Tuesday, June 17, 2008
The former Court TV, now action-reality focused truTV, has inked deals wi ...
- Outdoor Revs Up Site To Augment Channel
MediaDailyNews, David Goetzl - Tuesday, June 17, 2008
The Outdoor Channel has given its Web presence a fresh coat ...
- Time Warner's NY1 Squares Off Against Verizon FiOS Threat
MediaDailyNews, David Goetzl - Monday, June 16, 2008
Time Warner Cable has begun running spots on NY1--its local news stati ...
- Former 'SNL' Star Franken Draws Celebrity Support In Bid For Senate
MediaDailyNews, David Goetzl - Monday, June 16, 2008
Former "Saturday Night Live" star Al Franken's bid for the U.S. Sena ...
- Brandtique: Unilever's Wish-Bone, 'Entertainment Tonight'
MediaDailyNews, David Goetzl - Friday, June 13, 2008
Marketers and product placement agencies are finding ways to slide their messag ...
- TV's Brad Garrett Looks For Love Online
MediaDailyNews, David Goetzl - Friday, June 13, 2008
Brad Garrett, who starred in the CBS hit "Everybody Loves Raymond" a ...
- Outdoor Channel Touts Eco-Friendly Campaign
MediaDailyNews, David Goetzl - Friday, June 13, 2008
The Outdoor Channel, which underwent a re-branding last year with the tagli ...
- First, New CFO For Discovery, Then IPO
MediaDailyNews, David Goetzl - Thursday, June 12, 2008
In the latest sign that Discovery Communications' anticipated IPO is imminent, t ...
- Nokia: Phones Home With Ad Alliance
MediaDailyNews, David Goetzl - Thursday, June 12, 2008
Nokia has launched an initiative looking to make mobile marketing an easi ...
- New Comedy 'Rocks' At Lifetime
MediaDailyNews, David Goetzl - Thursday, June 12, 2008
Noting the success of its drama "Army Wives," Lifetime Television has plac ...
- MyNetworkTV Mixed Martial Arts League May Fold
MediaDailyNews, David Goetzl - Thursday, June 12, 2008
The mixed martial arts league that the fledgling MyNetworkTV hoped would ser ...