- Craftsman Retools Nascar Relationship
MediaDailyNews, David Goetzl - Thursday, February 12, 2009
Craftsman revs up its involvement with NASCAR this season, adding a brand ...
- Radical Shift: 4As Propose Single Spot-Buy Currency
MediaDailyNews, David Goetzl - Wednesday, February 11, 2009
The reinvention task force, under the aegis of the American Association ...
- ANA To TV Nets: Marketers Slashing Budgets
MediaDailyNews, David Goetzl - Tuesday, February 10, 2009
As television networks try to determine how much money they thought th ...
- Comcast Names New COO For E!, G4
MediaDailyNews, David Goetzl - Tuesday, February 10, 2009
Comcast has named Steve Dolcemaschio as the second-ranking executive in its divisio ...
- Sports Package: Major League Baseball Cuts 2 Online Deals
MediaDailyNews, David Goetzl - Monday, February 9, 2009
On the brink of a season where major story lines changed ov ...
- Stay On Green: ProLink In-Golf Ad Deal
MediaDailyNews, David Goetzl - Monday, February 9, 2009
Perhaps reacting to the tough economy, a company that sells ad spa ...
- Despite Cancellations, Most TV Dollars Stay Put
MediaDailyNews, Wayne Friedman, David Goetzl - Friday, February 6, 2009
Second-quarter TV cancellation options are bad--but they don't necessarily mean that a ...
- The Philly Challenge: Verizon, Comcast Battle For Customers
MediaDailyNews, David Goetzl - Friday, February 6, 2009
Last year, it was New York. Now, Philadelphia is on the launchi ...
- Paramount's 'The Soloist' Buys Into ABC's Oscar Show
MediaDailyNews, Wayne Friedman, David Goetzl - Saturday, February 7, 2009
One of the first-ever film commercials for ABC's "Academy Awards" broadcast wi ...
- Telemundo Campaign Hopes To Boost Census Participation
MediaDailyNews, David Goetzl - Friday, February 6, 2009
Spanish-language broadcaster Telemundo said last week it will launch a public servi ...
- Brandtique: Smart Car, 'Kath & Kim'
MediaDailyNews, David Goetzl - Friday, February 6, 2009
The marketers of the tiny and appealing Smart car have integrated the ...
- Broadcasters Challenge Nielsen Digital 'Preparedness' Counts
MediaDailyNews, David Goetzl, Joe Mandese - Thursday, February 5, 2009
Nielsen says some 5% of U.S. homes are still unprepared for t ...
- Miss Universe Sparkles With Diamond Sponsor
MediaDailyNews, David Goetzl - Thursday, February 5, 2009
Through a sponsorship deal, viewers will have a chance to select t ...
- Post Super Bowl, Car Site Traffic Spikes
MediaDailyNews, David Goetzl - Wednesday, February 4, 2009
The blue bible of car-buying information indicated the Super Bowl ads f ...
- On Further Review, Super Bowl Ad Involved A Check
MediaDailyNews, David Goetzl - Tuesday, February 3, 2009
A source said Tuesday that Hulu.com did cut a check to N ...
- Disney Reports Q4 Revenue Declines
MediaDailyNews, David Goetzl - Tuesday, February 3, 2009
Disney kicked off Tuesday what promises to be a run of maj ...
- ESPN Radio Gets News Sales Manager
MediaDailyNews, David Goetzl - Tuesday, February 3, 2009
Looking to jump-start sales for its five owned-and-operated radio stations, ESPN h ...
- Fox Brings Biz Network To Dish
MediaDailyNews, David Goetzl - Tuesday, February 3, 2009
News Corp. leveraged its strong Fox News Channel to gain added distributi ...
- Cashing In: NBC Ran Hulu Super Bowl Spot For Free
MediaDailyNews, David Goetzl - Monday, February 2, 2009
Super Bowl ads cost several million dollars, but Hulu.com received 60 secon ...
- Telemundo Kicks Off New Soccer Site
MediaDailyNews, David Goetzl - Monday, February 2, 2009
Telemundo has launched a Web site focused on two teams with ...