- Study: Ad Payoff In Local TV News
MediaDailyNews, David Goetzl - Friday, April 3, 2009
As local news remains the principal revenue generator for station groups, ...
- TVB: Uptick In Online Ads, 26% Rise Expected For '09
MediaDailyNews, Wayne Friedman, David Goetzl - Thursday, April 2, 2009
The sliver of good news for TV stations is that digital a ...
- Upfront: Discovery Debuts OWN Next Year, Networks' Ratings Rise
MediaDailyNews, David Goetzl - Thursday, April 2, 2009
Oprah Winfrey's eponymous network, now set for a 2010 launch on Discover ...
- Brandtique: 'Tough Love,' 'Make Me A Supermodel,' Alltel, Bloomingdale's
MediaDailyNews, David Goetzl - Thursday, April 2, 2009
It's not hard to find a network or agency executive willing ...
- Bongarten Rails Against Affiliate Bypass
MediaDailyNews, David Goetzl - Wednesday, April 1, 2009
If broadcast networks opt to effectively turn themselves into cable outlets a ...
- TiVo Steps Up Metrics, Increases Household Sample
MediaDailyNews, David Goetzl - Wednesday, April 1, 2009
While TiVo may have been the first to provide advertisers with acce ...
- ESPN Overhauls 'SportsCenter'
MediaDailyNews, David Goetzl - Wednesday, April 1, 2009
Every half-decade or so, ESPN overhauls the appearance of the opening monta ...