- ABC Promotion Set For Liftoff
MediaDailyNews, David Goetzl - Tuesday, August 23, 2011
ABC will let fly an experiential-marketing stunt to give its drama "P ...
- Gamba Joins NBC-Owned Station Group
MediaDailyNews, David Goetzl - Tuesday, August 23, 2011
NBC Universal said it has hired a former executive at the ABC-own ...
- Yankees Join With Goldman Sachs on Promotional Effort
TVBlog, David Goetzl - Wednesday, August 24, 2011
The latest aspect of Goldman Sachs' image-boosting campaign touts its involvement ...
- TRA Grows Consumer Database Via Kroger
MediaDailyNews, David Goetzl - Tuesday, August 23, 2011
TRA has expanded its database of consumer purchase behavior via a n ...
- HDTV Primed For Worldwide Growth
MediaDailyNews, David Goetzl - Monday, August 22, 2011
While HDTV penetration is growing markedly in the U.S., a new repo ...
- Millennials Research Offers Insight for Network Marketers
TVBlog, David Goetzl - Tuesday, August 23, 2011
New research shows the potential value of Facebook and Twitter for netwo ...
- DirecTV Expands Fantasy Offerings
MediaDailyNews, David Goetzl - Friday, August 19, 2011
DirecTV is looking to boost appeal for its "Sunday Ticket" product amo ...
- Battle for Tripoli Gives Al Jazeera Another Win
TVBlog, David Goetzl - Monday, August 22, 2011
Just as it did during the Egyptian uprising earlier this year, on ...
- Fox Grabs UFC Rights, Confident Advertisers Will Buy
MediaDailyNews, David Goetzl - Thursday, August 18, 2011
Fox Sports chairman David Hill took a swing at boxing more th ...
- GlennBeck.com Traffic Grows, Augurs Well for GBTV
TVBlog, David Goetzl - Friday, August 19, 2011
Remember that populist, rabble-rouser Glenn Beck. He used to have a high ...
- Endemol To Develop Prime-Time Dramas
MediaDailyNews, David Goetzl - Wednesday, August 17, 2011
Endemol, the studio behind reality series such as "Big Brother" and "Extre ...
- 'American Idol' Judges Return In 2012
MediaDailyNews, David Goetzl - Wednesday, August 17, 2011
"American Idol" will again feature Jennifer Lopez, Steven Tyler and Randy Jacks ...
- Toyota Boosts Networks, But Upfront is the Real Boon
TVBlog, David Goetzl - Thursday, August 18, 2011
It was quite simply the kind of press release ad sales executiv ...
- TRA Patent Ensures Consumer Privacy
MediaDailyNews, David Goetzl - Tuesday, August 16, 2011
TRA, the measurement company looking to offer a single-source product to ser ...
- NBC Philadelphia, foursquare Make A Deal
MediaDailyNews, David Goetzl - Tuesday, August 16, 2011
NBC Universal's station in Philadelphia has a deal with location-based social a ...
- New Study Says "Jersey Shore" Can Shorten Life Span (Not Really)
TVBlog, David Goetzl - Wednesday, August 17, 2011
Dr. Lennert Veerman, a senior research fellow at Australia's University of Queenslan ...
- 'Real Housewives' Goes Live in 3 Cities
MediaDailyNews, David Goetzl - Monday, August 15, 2011
Bravo is taking its "Real Housewives" franchise on the road. In ...
- Arbitron Study: TV and Radio Augment Each Other
TVBlog, David Goetzl - Tuesday, August 16, 2011
Arbitron's efforts to use its Portable People Meters (PPMs) for cross-media measureme ...
- Drop in Auto Advertising Plagues Allbritton
MediaDailyNews, David Goetzl - Friday, August 12, 2011
Allbritton Communications, which owns six ABC stations, including the Washington, D.C. affiliat ...
- 'Jersey Shore' Charts High Numbers, Less Viewers
MediaDailyNews, David Goetzl - Friday, August 12, 2011
The second episode of this season's "Jersey Shore" experienced a significant viewersh ...
- Insights & Insanity: Paying H.S. Players, DMV TV
TVBlog, David Goetzl - Monday, August 15, 2011
As the debate heats up about paying college athletes, does it trick ...
- Univision Adds Sports Programming Execs
MediaDailyNews, David Goetzl - Thursday, August 11, 2011
In advance of its all-sports network, Univision has added a pair ...
- Cable Operator Insight Remains on the Block
MediaDailyNews, David Goetzl - Thursday, August 11, 2011
Top 10 cable operator Insight Communications, which is continuing to pursue ...
- Iacocca's Legacy is Madison Avenue Not Detroit
TVBlog, David Goetzl - Friday, August 12, 2011
Quick. Word association for Lee Iacocca. Easy as a Sunday drive: commercial ...
- Beta: Nat Geo, ID Channels Top Viewer Preferences
MediaDailyNews, David Goetzl - Wednesday, August 10, 2011
Discovery continues to tout its "ID" or "Investigation Discovery" network as ...
- Lionsgate May Launch Tyler Perry Network
MediaDailyNews, David Goetzl - Wednesday, August 10, 2011
Lionsgate indicated Wednesday that a news report saying it would launch somethi ...
- McMahon Says WWE Network Coming Soon, Don't Believe It
TVBlog, David Goetzl - Friday, August 12, 2011
Vince McMahon continues to pump a coming WWE Network. Yet, the b ...
- Rentrak Courting MTVN Renewal, Revs Spike 21%
MediaDailyNews, David Goetzl - Tuesday, August 9, 2011
MTV Networks, which gave a boost to Rentrak's national TV measurement servi ...
- Cablevision Tunes Into 13% Rise In Ad Revs
MediaDailyNews, David Goetzl - Tuesday, August 9, 2011
Cablevision said its ad revenues in the New York market rose 1 ...
- Indianapolis: The Midwest's Silicon Valley
OMMA Magazine, David Goetzl - Tuesday, July 12, 2011
The Indy 70: Below the line - and the radar - Indianapol ...