- Broadcasters, Cablers Lessen Ad Reliance, Push OOH, Publishing Dollars
MediaDailyNews, David Goetzl - Monday, March 11, 2013
CBS Corp.'s efforts to reduce its reliance on advertising dollars should bri ...
- MetroCards Offer Chance To Reach Media Buyers
TVBlog, David Goetzl - Tuesday, March 12, 2013
Pretty soon, cable networks will cover seemingly every phone kiosk, billboard a ...
- Outdoor Channel Postpones Shareholder Vote
MediaDailyNews, David Goetzl - Friday, March 8, 2013
Outdoor Channel Holdings wants to ensure that InterMedia Partners has exhausted ...
- Nielsen, Arbitron Continue To Pursue Federal Merger Approval
MediaDailyNews, David Goetzl - Friday, March 8, 2013
The FTC has asked both Nielsen and Arbitron for further information ...
- Netflix ISP Speed Site A Possible Brand Booster
TVBlog, David Goetzl - Monday, March 11, 2013
Cable operators have a love-hate relationship with Netflix. The online streaming h ...
- Outdoor Channel Favors Kroenke Takeover
MediaDailyNews, David Goetzl - Thursday, March 7, 2013
Outdoor Channel Holdings says it has determined that a takeover offer fr ...
- Shull To Oversee Marketing/Ad Sales, AutoHop For Dish
MediaDailyNews, David Goetzl - Thursday, March 7, 2013
Dish Network has expanded the role of Dave Shull to include produ ...
- Holy See-Span Could Benefit Church
TVBlog, David Goetzl - Friday, March 8, 2013
The Vatican is moving into lockdown as 115 cardinals get ready f ...
- Outdoor Media Investors Should Unify And Conquer
TVBlog, David Goetzl - Thursday, March 7, 2013
It's time to spend other peoples' money. That's what investment banks d ...
- Arbitron CEO Creamer Has Deal - Will He Stay?
MediaDailyNews, David Goetzl - Tuesday, March 5, 2013
Arbitron's deal with President-CEO Sean Creamer includes a compensation package of ...
- March-Adness: Spending Tops $1 Billion Mark
MediaDailyNews, David Goetzl - Tuesday, March 5, 2013
Ad dollars for March Madness topped the $1 billion mark for t ...
- Confirmed: Nielsen Is A Monopoly -- But Court OK With It
TVBlog, David Goetzl - Wednesday, March 6, 2013
Debate can cease, although many would say it's obvious. Nielsen is ...
- Moonves: C7 Move 'Right Around The Corner'
MediaDailyNews, David Goetzl - Monday, March 4, 2013
CBS CEO Leslie Moonves said Monday that a currency switch in t ...
- Sportsman Channel Tops Kroenke Bid For Outdoor Channel
MediaDailyNews, David Goetzl - Monday, March 4, 2013
The owners of the Sportsman Channel are determined to execute a merg ...
- Digitas' Lozito Sees Opportunity In iTV And Second Screens
TVBlog, David Goetzl - Tuesday, March 5, 2013
As head of Digitas' tech operations in North America, Joe Lozito stee ...
- Arbitron Begins Cross-Platform Work For ESPN
MediaDailyNews, David Goetzl - Friday, March 1, 2013
Arbitron says data collection will take off in the first six mont ...
- Kroenke Makes Offer For Outdoor Channel
MediaDailyNews, David Goetzl - Friday, March 1, 2013
Kroenke Sports & Entertainment, which owns the Denver Nuggets and Colorado Avalanch ...
- Wendy's Advertising Not Awesome, Baby!
TVBlog, David Goetzl - Monday, March 4, 2013
Wendy's has turned to the most unimaginative, mundane and banal advertising strateg ...
- WWE Looks To PPV For Network ROI
TVBlog, David Goetzl - Friday, March 1, 2013
You're a diehard WWE fan. An adult who walks out of t ...