- Restoring Trust To Complaint Rates in
Email Insider on
06/28/2006
What would an ideal complaint system look like? How would it work?
- Complaining About Complaints: Part I in
Email Insider on
06/21/2006
It's a very normal first reaction to defend against complaints. E-mail marketers know something about the importance of complaints, and the value of keeping their rates down. Yet there may be some
valid reason for e-mail marketers to complain about complaints, or at least the way they are calculated today and the systems in place for handling them. It turns out that the system of complaining
about e-mail is actually quite broken. E-mail marketers have some justifiable complaints.