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David Atlas

Member since February 2006Contact David

Articles by David All articles by David

  • Restoring Trust To Complaint Rates in Email Insider on 06/28/2006

    What would an ideal complaint system look like? How would it work?

  • Complaining About Complaints: Part I in Email Insider on 06/21/2006

    It's a very normal first reaction to defend against complaints. E-mail marketers know something about the importance of complaints, and the value of keeping their rates down. Yet there may be some valid reason for e-mail marketers to complain about complaints, or at least the way they are calculated today and the systems in place for handling them. It turns out that the system of complaining about e-mail is actually quite broken. E-mail marketers have some justifiable complaints.

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