Erica Warhaftig is a digital strategist and user experience designer with 20 years of experience crafting web, mobile, and innovative digital products. Erica is passionate about understanding the true needs of a user, and developing solutions that are practical, possible, and a joy to use. She has partnered with some of the world’s best brands including Coca-Cola, WarnerMedia, InterContinental Hotels Group, The Home Depot, AT&T, and Cox Communications. She has deep experience developing solutions for financial services, travel, e-Commerce, and the food & beverage industry. As the VP of Strategy and User Experience for Dragon Army, Erica is responsible for guiding all product strategy, experience design, and user research within the agency. Her teams employ Applied Game Theory™, Design Thinking, and a measurement-focused approach to problem solving, to deliver exceptional experiences and tangible results. Erica also drives many of the Do Good and Civic Engagement initiatives at Dragon Army, providing opportunities for Dragons to get involved in their community, and make a difference in the world. Prior to Dragon Army, Erica worked for a range of companies including agencies, small startups, and global corporations. This diverse background allows her to bring a unique perspective to each project she works on, and a strong sense of empathy for the specific challenges and opportunities that each party brings to the table. Erica served as a principal member of the UX Strategy team for InterContinental Hotels Group. During that tenure, she was responsible for large-scale improvements across more than a dozen hotel brands, with a focus on lead gen, conversion, localization, and accessibility compliance. She was also a member of the project team responsible for the rebranding and redesign of their loyalty program, IHG Rewards Club. Erica also worked for The Home Depot as the Lead UX Architect for their consumer mobile app, where she helped to implement geofencing, beacons, and store mapping to support the in-store experience. Erica lives in Atlanta with her husband, and their two sons. Her favorite things include bikes, cameras, coffee, and books.