Lee Powney is a Senior Partner based in Vivaldi’s London and New York offices. Lee works with global businesses to identify and exploit new opportunities for growth. Lee has developed an enviable breadth of experience across brand strategy, business model, and product and service innovation engagements with clients over the last 18 years. Lee has developed unique methodologies and tools to help organizations tackle discontinuous innovation challenges, leverage cultural trends, and he has established compelling human-centered processes for concept validation and experimentation. Lee has worked across B2C & B2B technology, hospitality and travel, FMCG, and automotive markets. In recent times, Lee has been responsible for developing a new global process for translating brand positioning into differentiated physical and digital experiences for Marriott International’s 30 brands. Recently, he has also developed BP’s global positioning strategy for its electric vehicle offerings.