With an academic background in economics, Roy serves as the agency’s first Chief Innovation Officer, keeping VMLY&R COMMERCE on the cutting edge of tech transformation. Roy’s unique background has served to accelerate the delivery of a future-forward engine that enables a more collaborative and agile way of working through data and technology. Living Commerce™ is a proprietary platform and approach that understands how, when, and why people buy to deliver channel-agnostic creative commerce solutions that drive commercial impact. With a distinct approach to understanding people, and the new behaviors that drive engagement and ultimately purchase, Roy is ensuring the company’s highly skilled talent can operate more efficiently and effectively, especially in a remote working environment. He also leads the innovation practice globally, based out of EMEA.