David White

Member since November 2005Contact David

Opaque Vs. Open in Performance Marketing Insider on 10/20/2006
When it comes to paid search advertising in the U.S. market, Google is the clear-cut leader. In Europe, it has nearly cornered the market, with a range of 66% to 85% of the search marketplace for each European country. As with any business or industry, the leader becomes the standard for all to shoot for. In the case of paid search advertising, that standard is Google's opaque ad platform.

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