Articles by Steve All articles by Steve
- The Death Of The CMO Has Been Greatly Exaggerated in
Marketing Insider on
02/06/2024
Any enterprise jettisoning its CMO for short-term cost reduction is the epitome of penny-wise and pound-foolish.
- Is Humor Touchdown Or Fumble In Super Bowl Ads? That Depends in
Marketing Insider on
02/15/2022
Three humor experts analyze two insurance commercials -- and one spot performed worse than this season's New York Giants.
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