Steve Cody

Articles by Steve All articles by Steve

• The Death Of The CMO Has Been Greatly Exaggerated in Marketing Insider on 02/06/2024
  

  Any enterprise jettisoning its CMO for short-term cost reduction is the epitome of penny-wise and pound-foolish.

• Is Humor Touchdown Or Fumble In Super Bowl Ads? That Depends in Marketing Insider on 02/15/2022
  

  Three humor experts analyze two insurance commercials -- and one spot performed worse than this season's New York Giants.

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