As a former creative director with a history of creating innovative and award-winning work, Ashley Lapin co-founded Current Forward with the goal of helping brands find fresh ways to be relevant to their audiences. She thrives on uncovering consumer insights to drive business value for brands like WW, Mailchimp and Pepsi. Her work has been recognized with Gold Addys, IAC Best of Show awards, an OMMA Website Excellence award and more. Ashley has also led initiatives that helped Fortune 500 clients achieve their digital transformation goals. As a former Miami Ad School professor and long-time writer and creator, she works to inspire and teach others while constantly taking on new challenges. When Ashley’s not working, you can find her living the mom life in Austin, catching freckles and eating barbecue under the Texas sun.