Jacqui Hannigan

Member since January 2022Contact Jacqui

How Small Agencies Can Meet The Challenges Of Cross-Media Measurement in MAD on 03/31/2023
Without the resources to invest in costly measurement tools, small agencies must be thoughtful, discerning, and work with the right partners.
What We Can Learn From The CNN-Applebee's Controversy in MAD on 03/09/2022
Applebee's paused advertising on CNN after the network ran picture-in-picture Applebee's ads during its coverage of the Russia-Ukraine crisis. What can brands do to make sure it doesn't happen again when networks like CNN and others cover major breaking news stories?

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