Will Burghes

Member since March 2022Contact Will

Head of Marketing Science, ARGONAUT

Why Everyone Thinks They Can Be A CMO -- And Why They're Wrong in Marketing Insider on 05/05/2022
For one, senior executives who are not CMOs bring their own preconceived notions of what good advertising looks like to the boardroom.
Why Everyone Thinks They Can Be A CMO -- And Why They're Wrong in Marketing Insider on 03/18/2022
For one, senior executives who are not CMOs bring their own preconceived notions of what good advertising looks like to the boardroom.

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