As a consumer and audience insights researcher, Jodie helps lead Mindshare's efforts in understanding how consumers behave through the lenses of various data signals and larger societal trends. Using a data-driven approach to understand the larger cultural context of the world around us gives our clients the ability to adapt to ever faster shifts in business.
Articles by Jodie All articles by Jodie
- Star Burst: What The Fragmentation of Celebrity Means For Marketers in
Marketing Insider on
06/03/2022
A totem pole that once united generations under a shared identity has fragmented into a million pieces.
- Star Burst: What The Fragmentation of Celebrity Means For Marketers in
Marketing Insider on
04/19/2022
A totem pole that once united generations under a shared identity has fragmented into a million pieces.
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