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Ashwini Karandikar

Member since May 2022Contact Ashwini

  • 4A's EVP Media, Tech & Data American Association of Advertising Agencies (4A's)
  • 10018 USA

Articles by Ashwini All articles by Ashwini

  • Currency Conundrum Meets Measurement Mayhem This Spring - Are You Ready? in MAD on 04/28/2023

    Clearly, this year's upfronts will be like no other. The complexity at hand presents enormous opportunity, as well as a very real risk of analysis paralysis.

  • 4A's Call For Transparency In Measurement Currency Methodologies in MAD on 05/06/2022

    Marketers and agencies require an accurate way to compare currencies to allocate their investment in ways to maximize the marketer's return on ad spend. In the current multi-currency scenario, without the required transparency in methodology, auditing, MRC accreditation or other methods of evaluation, agencies are left trusting currencies that may not have the value that the media owners place on it.

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