Ashwini KarandikarMember since May 2022Contact Ashwini
- 4A's EVP Media, Tech & Data American Association of Advertising Agencies (4A's)
- 10018 USA
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- 4A's Call For Transparency In Measurement Currency Methodologies in
Marketers and agencies require an accurate way to compare currencies to allocate their investment in ways to maximize the marketer's return on ad spend. In the current multi-currency scenario, without the required transparency in methodology, auditing, MRC accreditation or other methods of evaluation, agencies are left trusting currencies that may not have the value that the media owners place on it.